Post Post Scriptum approached us with a need to evolve the brand due to a shift in its target audience. The goal was to redefine the visual language while maintaining brand recognition.

We developed an updated identity and adapted it across key communication channels. The project included email marketing design, advertising banners, and a redesigned website aligned with the new visual system.

A significant part of the work focused on packaging: we designed shopping bags, labels, zip bags, wrapping paper, stickers, and other branded materials. We also created storefront signage and curated elements of the physical space to ensure a consistent brand experience.

As a result, the brand received a refreshed visual language and a cohesive communication system across all touchpoints.
Result: +35% engagement in communications, unified brand presence, improved relevance for the new target audience.