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Work / Alena Akhmadullina

Alena Akhmadullina

A fashion house's craft for a new generation

Client
Alena Akhmadullina
Sector
Fashion & beauty
Disciplines
,
Project
Rebranding
Alena Akhmadullina, key visual
Alena Akhmadullina — rebranding

About

The brand of Alena Akhmadullina approached us to update its identity: the existing logo was overly complex and hard to use, there was no consistent colour system, and the visual style lacked adaptability for digital platforms and scaling.

Alena Akhmadullina — about (rebranding)

Direction

We redefined the visual language while preserving the brand’s cultural roots. The new palette is inspired by the illustrations of Ivan Bilibin, translated into more refined and premium tones. The logo was simplified to the surname alone, making it more compact, legible and versatile.

Alena Akhmadullina — direction (rebranding)
Alena Akhmadullina — direction (rebranding)
Alena Akhmadullina — direction (rebranding)
Alena Akhmadullina — direction (rebranding)
Alena Akhmadullina — direction (rebranding)

System

As a result, the brand received a cohesive visual system with clear guidelines, suitable for all touchpoints.

Alena Akhmadullina — system (rebranding)
Alena Akhmadullina — system (rebranding)
Alena Akhmadullina — system (rebranding)
Alena Akhmadullina — system (rebranding)

Results

+18% brand awareness, +25% faster creative production and a unified visual language across all channels.

  • Brand strategy
  • Brand identity

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