About

For AVENUE Mall, we developed a creative concept built around a single character that connected all the brands within the space.

Process

Each brand team created its own version of the character in a festive theme. The process ran in stages — from sketches to final approvals — to keep every version aligned with its brand’s identity.

Partners

The final characters were adapted for many formats: produced as physical figures and used in animation and digital media across the mall. We also supervised production, including material selection and colour control. Participating brands included Sephora, Starbucks, TOUS, Rendez-Vous, Spirit Fitness, Street Beat and others.

Results

Higher tenant engagement, a unified visual campaign and stronger visibility across physical and digital touchpoints.

• Brand strategy
• Visual identity