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Work / Holy Marketing

Holy Marketing

A brand identity built on the language of money

Client
Holy Marketing
Sector
Media & creative
Disciplines
, ,
Project
Rebranding
Holy Marketing, key visual

About

Holy Marketing came to us with a rebranding challenge: as the brand evolved and its client base expanded, its visual identity needed to reflect its new positioning.

Holy Marketing — about (rebranding)
“In a market where everyone copies everyone, an identity you’re genuinely remembered for stops being a nice-to-have and becomes the whole point. We chose PRTNRS because they don’t just decorate a brand — they find the idea already living inside it and give it form.”
Asya Kruglova, Co-Founder and CMO, Holy Marketing

Identity

We started with the name itself: Holy Marketing. Looking for the intersection of the sacred and money, we found a natural reference in the US dollar bill: “In God We Trust.” This became the foundation for the new visual identity.

Holy Marketing — identity (rebranding)
Holy Marketing — identity (rebranding)

Details

We reimagined banknote-inspired elements — guilloché patterns, precise linework, geometry and rhythm — into a contemporary visual language. We kept the signature orange, expanded the colour palette and moved away from illustrations in favour of a cleaner, more flexible graphic system.

Holy Marketing — details (rebranding)
Holy Marketing — details (rebranding)

Logo

We also removed the halo from the logo, replacing a literal reference to “Holy” with a more conceptual approach.

Holy Marketing — logo (rebranding)

Results

The result is a visual identity built around value, trust and growth.

  • Brand identity
  • Design system
  • AI agents for on-brand assets
  • Banknote-texture patterns for the website
Holy Marketing — results (rebranding)
Holy Marketing — results (rebranding)

In the press

Holy Marketing’s new identity by PRTNRS. Announced on 15 August 2026 and picked up by about 150 outlets.

Original release ↗
1 / 12
Business Insider№ 01Business Insider · Markets“The texture of real paper money now runs through the digital patterns across our website and identity.”Asya Kruglova, Co-Founder and CMO, Holy MarketingAug 2026 · Press release ↗ABC27№ 02ABC27 · Harrisburg, PA“We also removed the halo from the logo.”Maria Pavlova, PRTNRSAug 2026 · Press release ↗ACCESS Newswire№ 03ACCESS Newswire · Original release“Our team can produce on-brand assets in hours rather than weeks.”Yan Petrin, Co-Founder, Holy Marketing15 Aug 2026 · Press release ↗PIX11№ 04PIX11 · New York, NY“PRTNRS handled that beautifully, and I’m proud to say that a new chapter starts for Holy Marketing today.”Kseniia Petrina, Co-Founder and CEO, Holy MarketingAug 2026 · Press release ↗FOX 8№ 05FOX 8 · Cleveland, OH“‘Holy’ sounds soft and comforting, but underneath it we’re a growth engine for the brands we work with.”Asya Kruglova, Co-Founder and CMO, Holy MarketingAug 2026 · Press release ↗KTLA№ 06KTLA · Los Angeles, CA“We considered where the concepts of the ‘sacred’ and ‘money’ intersect in modern culture.”Violeta Markosyan, PRTNRSAug 2026 · Press release ↗PHL17№ 07PHL17 · Philadelphia, PA“Obsessive on the small details, never losing the bigger meaning.”Asya Kruglova, Co-Founder and CMO, Holy MarketingAug 2026 · Press release ↗FOX59№ 08FOX59 · Indianapolis, IN“It is not a literal imitation of currency, but rather a visual metaphor for value, trust, and growth.”Violeta Markosyan, PRTNRSAug 2026 · Press release ↗ABC4№ 09ABC4 · Salt Lake City, UT“The answer was surprisingly obvious: the US dollar bill, bearing the phrase ‘In God We Trust.’”Violeta Markosyan, PRTNRSAug 2026 · Press release ↗KXAN№ 10KXAN · Austin, TX“That’s a production capability, not a logo.”Yan Petrin, Co-Founder, Holy MarketingAug 2026 · Press release ↗Journal Arta№ 11Journal Arta · IndonesiaPRTNRS, “the architect behind the overhaul”Journal Arta, translated from Indonesian16 Aug 2026 · News ↗Syndication№ 12SyndicationThe release was republished by about 150 news sitesAug 2026 ↗

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