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Work / Take Away

Take Away

One voice for a multi-brand department store

Client
Take Away
Sector
Retail
Disciplines
, ,
Project
Department store identity
Take Away, key visual

About

Take Away approached us to build a cohesive brand identity from the ground up. The goal was a flexible visual system that works seamlessly across all touchpoints — from the retail space to packaging and communication materials.

Take Away — about (department store identity)

Identity

At the core of the identity is a dynamic logo with a distinctive “W” that expresses movement and a contemporary brand character. We developed a full visual system — colour palette, typography and graphic elements — for recognition and scalability.

Take Away — identity (department store identity)
Take Away — identity (department store identity)
Take Away — identity (department store identity)
Take Away — identity (department store identity)
Take Away — identity (department store identity)
Take Away — identity (department store identity)

Applications

The scope included packaging, gift cards, advertising materials and POS assets. We also designed in-store navigation and curated the visual direction of the retail space for a consistent and engaging customer experience. As a result, the brand received a unified design system that works across physical and digital environments.

Take Away — applications (department store identity)
Take Away — applications (department store identity)
Take Away — applications (department store identity)
Take Away — applications (department store identity)
Take Away — applications (department store identity)
Take Away — applications (department store identity)
Take Away — applications (department store identity)
Take Away — applications (department store identity)
Take Away — applications (department store identity)
Take Away — applications (department store identity)
Take Away — applications (department store identity)
Take Away — applications (department store identity)

Results

A consistent brand experience: +40% brand awareness, +32% customers, +78% loyalty.

  • Brand strategy
  • Visual identity
  • AI-produced campaign content

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